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FB Ads: Wrong Reach data


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Chris Georgakopoulos

Total monthly reach in results is much higher than actual facebook data.

It looks like you're summing Reach for differenct segments, but this is a number that cannot be summed, it should come directly from FB API.

Query used:

Date range type
last3months

Metrics
[{"id":"clicks","name":"Clicks"},{"id":"reach","name":"Reach"},{"id":"impressions","name":"Impressions"},{"id":"frequency","name":"Frequency"},{"id":"spend","name":"Total Cost"}]

Dimensions
[{"id":"year_month","name":"Year-Month"}]

Filters
[]

A

Activity Newest / Oldest

F

Fran Saavedra

Status changed to: Closed

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Antonio Barral

Status changed to: Fixed

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Antonio Barral

Hi Chris,
It should be solved now. Let us know if it works as expected.
Best regards,
Antonio


E

Enrique Campos

Status changed to: In progress

E

Enrique Campos

Hi,
We have found a bug when you query for reach-related metrics and temporal dimensions greater than the date level (i.e. week, month, year...).
If you select another dimension (or delete it) it would respond correctly.
We are going to work to fix this.

Sorry for the inconvenience,
Enrique


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Chris Georgakopoulos

Hello, when "campaign" is used as a dimension, the results do not much facebook numbers. Query used:

Date range type
last1months

Metrics
[{"id":"reach","name":"Reach"}]

Dimensions
[{"id":"campaign_name","name":"Campaign name"}]

For a specific campaign I get reach of 827823 from DataSlayer, while Facebook shows 411214.


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Antonio Barral

Hi Chris,
It should be working now. Sorry for the inconvenience.
Best regards,
Antonio


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Chris Georgakopoulos

Hello, data are coming correctly for the previous example, but we got yet another case that still fails, we used a filter on the query:

Date range type
last1months

Metrics
[{"id":"reach","name":"Reach"}]

Filters
[{"value":"Awar","dimension":"campaign_name","logic_gate":"","operator":"contains"}]

DataSlayer Reach: 1118906
Facebook Reach: 699290

Tnx


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Antonio Barral

Hi Chris,
This use case is becoming a bit difficult to integrate. We are still working on it. When we solve it we will let you know
Sorry for the inconvenience

Best regards,
Antonio


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Chris Georgakopoulos

Let me know if I can help with additional screenshots, sample files or anything.


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Antonio Barral

Hi Chris,
Finally, it is working with filters!. Let us know if it is working for you too.

Best regards,
Antonio


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Chris Georgakopoulos

Hello, I confirm it's fixed. Thank you!