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      Documentación de tablas de GA4 en BigQuery

      Al importar datos de GA4 a BigQuery mediante Dataslayer, puede aparecer un error de "invalid parameters combination" si seleccionas determinadas dimensiones y métricas que no pueden utilizarse juntas.

      El error "invalid parameters combination " proviene de la API nativa de la fuente de datos, no de Dataslayer.


      Para evitar este error, puedes importar las siguientes tablas:

      Tabla de datos de engagement

      Ejemplo:

      Tabla de datos de engagement
      Dimensiones
      content group
      event name
      hostname
      property name
      stream name
      page path and screen class
      date
      Métricas
      active users
      add-to-carts
      checkouts
      engaged sessions
      event count
      event value
      first time purchasers
      item promotion click through rate
      item view events
      new users
      sessions
      total ad revenue
      total revenue
      total purchasers
      total users
      transactions
      average user engagement duration (seconds)
       

      Tabla de datos de adquisición

      Ejemplo:

      Tabla de datos de adquisición
      Dimensiones
      first user campaign id
      first user campaign
      first user google ads ad group id
      first user google ads ad group name
      firat user ggogle ads network type
      first user medium
      date
      Métricas
      active users
      add-to-carts
      checkouts
      event count
      event value
      first time purchasers
      item list click through rate
      item promotion click through rate
      item view events
      new users
      sessions
      total ad revenue
      total revenue
      total purchasers
      total users
      transactions
      average user engagement duration (seconds)

      Datos de dispositivo

      Ejemplo:

      Tabla de datos de dispositivo
      Dimensiones
      browser
      device category
      language
      platform
      property name
      stream name
      date
      Métricas
      28-day active users
      7-day active users
      1-day active users
      active users
      add-to-carts
      engaged sessions
      event count
      first time purchasers
      item list click through rate
      item promotion click through rate
      new users
      sessions
      total ad revenue
      total purchasers
      total revenue
      total users
      transactions
      average user engagement duration (seconds)

      Datos de tráfico de adquisición

      Ejemplo:

      Tabla de datos de tráfico de adquisición
      Dimensiones
      session campaign
      session default channel grouping
      session google ads ad group name
      session google ads keyword text
      session medium
      session source
      date
      Métricas
      active users
      add-to-carts
      checkouts
      event count
      engaged sessions
      event value
      first time purchasers
      item list click through rate
      item view events
      item promotion click through rate
      new users
      transactions
      user engagement
      total users
      total revenue
      total purchasers
      total ad revenue
      average user engagement duration (seconds)

      Datos de publicación

      Ejemplo:

      Tabla de datos de publicación
      Dimensiones
      device category
      language
      platform
      property name
      session medium
      session source
      date
      Métricas
      1-day active users
      28-day active users
      7-day active users
      active users
      add-to-carts
      ad unit exposure
      checkouts
      event count
      engaged sessions
      event value
      first time purchasers
      item list click through rate
      new users
      publisher ad clicks
      publisher ad impressions
      sessions
      total ad revenue
      total purchasers
      total revenue
      total users
      transactions
      average user engagement duration (seconds)

      Adquisición de usuario

      Ejemplo:

      Tabla de datos de adquisición de usuario
      Dimensiones
      first user campaign ID
      first user campaign
      first user google ads group id
      first user google ads group name
      first user google ads network type
      first user medium
      date
      Métricas
      active users
      add-to-carts
      checkouts
      event count
      engaged sessions
      event value
      first time purchasers
      item list click through rate
      item view events
      new users
      sessions
      total ad revenue
      total purchasers
      total revenue
      total users
      transactions
      average user engagement duration (seconds)

      Datos de usuario

      Ejemplo:

      Tabla de datos de usuario
      Dimensiones
      city
      country
      age
      gender
      language
      region
      date
      Métricas
      active users
      add-to-carts
      checkouts
      engaged sessions
      event count
      event value
      first time purchasers
      item list click through rate
      item view events
      item promotion click through rate
      new users
      sessions
      total ad revenue
      total purchasers
      total revenue
      total users
      transactions
      average user engagement duration (seconds)

      Ecommerce

      Ejemplo:

      Tabla de datos de ecommerce
      Dimensiones
      item brand
      item category
      item list name
      item name
      property name
      date
      Métricas
      active users
      engaged sessions
      first time purchasers
      sessions
      total purchasers
      total users


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