When importing Google Ads data into BigQuery using Dataslayer, you may encounter an "invalid parameters combination" error if you select certain dimensions and metrics that cannot be queried together.
The "invalid parameters combination" error comes from the native data source API, not from Dataslayer.
To avoid this error, you can import the following tables:
Performance Overview data
This table provides a summary of the overall performance of the Google Ads account, giving an overview of the effectiveness and results of the campaigns.
Example:
| Performance Overview data table |
| Dimensions |
| Date |
| Campaign |
| Device |
| Click Type |
| Hour |
| Day of Week |
| Month |
| Year |
| Metrics |
| Impressions |
| Clicks |
| Cost |
| CPC |
| Conversions |
| CTR |
| Cost per Conversion |
| Conversion Rate % |
Campaign Info data
This table offers specific information about the individual campaigns in Google Ads, providing details about the characteristics and settings of each campaign.
Example:
| Campaign Info data table |
| Dimensions |
| Date |
| Account |
| Account ID |
| Advertising Channel Type |
| Advertising Channel Sub-type |
| Bidding Strategy Type |
| Bidding Strategy ID |
| Bidding Strategy Name |
| Campaign ID |
| Campaign |
| Campaign Labels |
| Campaign State |
| Currency |
| Metrics |
| Clicks |
| Conversions |
| Conversion Value |
| Cost |
| Engagements |
| Impressions |
| Impression share |
| Interactions |
| Search Impression Share |
| Search Top Impression Share |
| Search Budget Lost Top Impression Share |
| Search Absolute Top Impression Share |
| Search Rank Lost Absolute Top Impression Share |
| Search Budget Lost Absolute Top Impression Share |
| Search Rank Lost Top Impression Share |
| Total Budget |
| Video Impressions |
| View-through conversions |
Keyword Performance data
This table analyzes the performance of the keywords used in Google Ads campaigns, providing insights into how well the keywords are performing in terms of driving traffic or achieving desired outcomes.
Example:
| Keyword Performance data table |
| Dimensions |
| Date |
| Campaign |
| Campaign ID |
| Ad Group |
| Ad Group ID |
| Keyword |
| Keyword Match Type |
| Network |
| Landing Page Experience |
| Metrics |
| Impressions |
| Clicks |
| Cost |
| CTR |
| CPC |
| Conversions |
| Conversion Value |
| Conversion Rate % |
Ad Performance Breakdown data
This table breaks down the performance of the individual ads within Google Ads campaigns, providing insights into how well the ads are performing in terms of generating interest or engagement.
Example:
| Ad Performance Breakdown data table |
| Dimensions |
| Date |
| Campaign |
| Campaign ID |
| Ad Group |
| Ad Group ID |
| Ad ID |
| All Headlines |
| Description |
| Display URL |
| Metrics |
| Impressions |
| Clicks |
| Cost |
| CTR |
| CPC |
| Conversions |
| Conversion Value |
| Conversion Rate % |
| Cost per Conversion |
Geographic Performance Breakdown data
This table examines the performance of Google Ads campaigns based on geographic location, providing insights into how different regions or locations contribute to the overall performance of the campaigns.
Example:
| Geographic Performance Breakdown data table |
| Dimensions |
| Account |
| Account ID |
| Ad Group |
| Campaign |
| Campaign State |
| City |
| Location type |
| Metro area |
| Region |
| Date |
| Metrics |
| Clicks |
| Cost |
| Conversions |
| Conversion value |
| Impressions |
| Video views |
| View-through conversions |
As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!