---
title: Google Universal Analytics BigQuery Tables Documentation
description: When importing Google Universal Analytics data into BigQuery via Dataslayer, you may get an "invalid parameters combination" error if you select certain dimensions and metrics that cannot be used toge
---
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May 6, 2024
# Google Universal Analytics BigQuery Tables Documentation
When importing Google Universal Analytics data into BigQuery via Dataslayer, you may get an **"invalid parameters combination" error** if you select certain dimensions and metrics that cannot be used together.
The error "invalid parameters combination " comes from the native API of the data source, **not from Dataslayer.**
To avoid this error, you can import the following tables:
> ### User-level data
This table contains user-level data such as the number of users, new users, and user retention.
Example:
| **User-level data table** |
| --- |
| **Dimensions** |
| Date |
| Data source |
| City |
| Continent |
| Country |
| Country ISO Code |
| Region |
| Region ISO Code |
| Language |
| View name |
| View ID |
| **Metrics** |
| Users |
| New users |
| Sessions |
| Session Duration |
| Pageviews |
| Bounces |
| Total time on site (seconds) |
> ### Traffic sources data
This table provides insights into the various sources of website traffic.
Example:
| **Traffic sources data** |
| --- |
| **Dimensions** |
| Date |
| Source |
| Medium |
| Channel group |
| Campaign |
| Keyword |
| Ad content (utm\_content) |
| User type |
| View name |
| View ID |
| Referral Path |
| **Metrics** |
| Sessions |
| Session Duration |
| Total Time on site (seconds) |
| Users |
| Bounces |
| Pageviews |
| Goal completions |
| Goal Starts |
| Goal Value |
| Goal conversion rate |
| Total Value |
| Avg. revenue per session value |
| Transactions revenue |
| Transactions |
> ### Paid Traffic Data
This table provides insights of the paid traffic.
Example:
| **Paid traffic data table** |
| --- |
| **Dimensions** |
| Date |
| Ad Content (utm\_content) |
| Ad Group |
| Ad Group ID |
| Search Query |
| Query Match Type |
| Campaign |
| Campaign ID |
| Creative ID |
| View name |
| View ID |
| **Metrics** |
| Ad Clicks |
| Ad cost |
| Ad impressions |
| Bounces |
| Goal Completions |
| Goal Starts |
| Goal Value |
| Pageviews |
| Sessions |
| Session Duration |
| Total Time on site (seconds) |
| Users |
| Total Value |
> ### Content
This table focuses on the performance of individual pages or content pieces on the website.
Example:
| **Content table** |
| --- |
| **Dimensions** |
| Data Source |
| Date |
| Exit Page |
| Landing Page |
| Page Path |
| Page Title |
| Previous Page Path |
| View Name |
| View ID |
| **Metrics** |
| Entrances |
| Exits |
| Page Download Time (ms) |
| Avg. Page Download Time (sec) |
| Page Load Sample |
| Page load time (ms) |
| Avg. Page Load Time (sec) |
| Page Value |
| Pageviews |
| Redirection Time (ms) |
| Avg. Redirection Time (sec) |
| Server connection time (ms) |
| Avg. Server Connection time (sec) |
| Server response time (ms) |
| Avg. Server Response Time (sec) |
| Sample Size used for calculating speed metrics |
| Total time on site (seconds) |
| Avg. Time on Page (seconds) |
> ### Acquisition channels and campaigns
This table gives an overview of the different channels and campaigns driving traffic to the website.
Example:
| **Acquisition channels and campaigns table** |
| --- |
| **Dimensions** |
| Date |
| Campaign |
| Campaign ID |
| Medium |
| Source |
| Ad Content (UTM content) |
| Keyword |
| **Metrics** |
| Sessions |
| New Users |
| Bounce Rate |
| Pages/Session |
| Session Duration |
| Goal Completions |
| Transaction revenue |
| Ad Cost |
> ### Marketing Channel Performance Data
This table analyzes the effectiveness of marketing channels in driving website traffic and conversions.
Example:
| **Marketing Channel Performance Data Table** |
| --- |
| **Dimensions** |
| Source/Medium |
| Campaign |
| Date |
| Device category |
| Landing page |
| User type |
| City |
| Region |
| Country |
| **Metrics** |
| Sessions |
| Bounce rate |
| Session duration |
| Goal completions |
| Goal conversion rate |
| Transaction Revenue |
> ### E-commerce
This table shows details about online transactions.
| **E-commerce Data Table** |
| --- |
| **Dimensions** |
| Data Source |
| Product Brand |
| Product Catergory (Enhanced Ecommerce) |
| Product List Name |
| Product List Position |
| Product Name |
| Product SKU |
| View name |
| View ID |
| Date |
| **Metrics** |
| Item Quantity |
| Item Revenue |
| Item revenue (local currency) |
| Local product refund amount |
| Product adds to cart |
| Product Checkouts |
| Product Detail views |
| Product list clicks |
| Product list views |
| Product List CTR |
| Product refund amount |
| Product refunds |
| Product removes from cart |
| Product revenue per purchase |
| Quantity added to cart |
| Quantity checked out |
| Quantity refunded |
| Quantity removed from cart |
| Unique purchases |
> ### Social
This table provides an analysis of social media interactions and engagement metrics.
| **Social Data Table** |
| --- |
| **Dimensions** |
| Date |
| Data source |
| Has social source referral |
| View name |
| View ID |
| Social Engagement Type |
| Social interaction target |
| Social network |
| Social Interaction Network |
| Social Action |
| Social action network |
| **Metrics** |
| Page views |
| Sessions |
| Social actions (onsite) |
| Unique social actions (onsite) |
| Users |
> ### Events
This table offers insights into user interactions and engagement through tracked events on the website.
| **Events Data Table** |
| --- |
| **Dimensions** |
| Data source |
| Event action |
| Event category |
| event label |
| view name |
| view id |
| Date |
| **Metrics** |
| Event value |
| Pageviews |
| Sessions |
| Total events |
| Users |
> ### Search
This table shows details about search results.
Example:
| **Search Data Table** |
| --- |
| **Dimensions** |
| Data source |
| Date |
| View Name |
| View ID |
| Search Category |
| Search Destination Page |
| Search Keyword |
| Search Start Page |
| Search used |
| **Metrics** |
| Search Exits |
| Search exit rate |
| Search Refinements |
| Search result views |
| Search sessions |
| Search uniques |
| Avg. search page views |
| Avg. Search Depth |
| Avg. search duration |
| Percent of sessions with search |
| Organic searches within a session |
> ### Technology data
This table provides information on the client's devices and browsers.
Example:
| **Technology data table** |
| --- |
| **Dimensions** |
| Date |
| Browser |
| Browser Version |
| Device category |
| Screen Resolution |
| Operating System |
| Operating System Version |
| Service Location |
| Hostname |
| View name |
| View ID |
| **Metrics** |
| Bounces |
| Bounce Rate |
| Users |
| New users |
| Pageviews |
| Sessions |
| Session Duration |
| Total time on site (seconds) |
| Total time on site (hours) |
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