---
title: How to create new Criteo credentials
description: This post is to introduce you on how to authenticate or reauthenticate Criteo with Google Sheets, Looker Studio, and our website destinations.
---

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December 30, 2024

# How to create new Criteo credentials

## This post is to introduce you on how to authenticate or reauthenticate Criteo with Google Sheets, Looker Studio, and our website destinations.

![](https://storage.crisp.chat/users/helpdesk/website/5134c19968a6bc00/klaviyo-2_1ylca81.png)

#### To generate queries from the Criteo platform, it is essential to first establish a connection with Dataslayer. This requires creating new Criteo credentials by following the steps outlined below:

1\. Go to [developers.criteo.com](https://developers.criteo.com/) and log into your account.

2\. Once on the [partners.criteo.com](http://partners.criteo.com) site, in the **App section**, click on the “Create a new app” button on the top right or the "+" option available.

![6](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/6.png?width=688&height=268&name=6.png)

![7](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/7.png?width=688&height=268&name=7.png)

2\. At the **Activate your App** window, three sections will be displayed:

- **Create APP**
  
  \- App Details: Write down a Name and Description for your app and click on "next".   
  *Here you can enter a name such as "External App", "Dataslayer APP" or anything that can help you identify that the App is being created to establish the connection with Dataslayer.*
  
  ![8](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/8.png?width=688&height=268&name=8.png)
  
  \- Authentication method: Proceed by selecting Client Credentials and then click on "Create".
  
  ![9](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/9.png?width=688&height=268&name=9.png)
- **App Activation**
  
  For Service, select the option C-Growth and Marketing Solutions and click on "Next".
  
  ![10](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/10.png?width=688&height=268&name=10.png)
- **Authorizations**
  
  Make sure that all authorizations are selected under the "Read" option.
  
  ![11](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/11.png?width=688&height=268&name=11.png)
  
  A pop-up window will appear to ask if you'd like to Activate your app, click on "**Activate**"

3\. You'll be redirected to the screen shown below, and you should click on the "**Create new key**" button which will download a .txt document.

![12](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/12.png?width=688&height=268&name=12.png)

![13](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/13.png?width=688&height=268&name=13.png)

4\. Open the document downloaded and search for the **Client\_id** and the **Client\_secret**. These values will be required to log into Dataslayer. Don’t use them until you have finished all these steps.

![14](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/14.png?width=688&height=268&name=14.png)

5\. To proceed, you'll need to generate consent URLs. Locate the **Create New Consent URL** button in the top-right corner of the screen.

Click on the button and this will generate a **single-use consent URL** for your advertiser to approve.

![Criteo Log In](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Log%20In.png?width=688&height=268&name=Criteo%20Log%20In.png)

6\. Please copy and send that URL to the person who manages the Advertiser you wish to report on. They will need to click on that link and follow the instructions.

**Please, note that the URL is single-use. It will expire once clicked.**

7\. Once the Advertisers have completed the consent form from the URL, you are **ready to establish the connection between Criteo and Dataslayer**!

8\. Login into [Dataslayer.ai](http://dataslayer.ai) and look for the Hub Account section.

![2](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/2.png?width=688&height=268&name=2.png)

9\. Once in there, look for the Criteo connector.

![3](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/3.png?width=688&height=268&name=3.png)

10\. Click on "+ Add new account".

![4](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/4.png?width=688&height=268&name=4.png)

11 . A new window will be opened to start the login access into the Criteo platform.  
Click on "Start" and this will redirect you to this access request:

![5](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/5.png?width=688&height=268&name=5.png)

12\. Copy and paste both **Client ID** and **Client Secret** accordingly, and then, click on "Connect".

![Criteo Log In](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/Criteo%20Log%20In.png?width=688&height=268&name=Criteo%20Log%20In.png)

Done! The connection has been established and the account can be selected in the Hub Accounts section when building a report.

![16](https://support.dataslayer.ai/hs-fs/hubfs/Criteo%20Login/16.png?width=688&height=268&name=16.png)

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