Solution to data discrepancy on Twitter: Twitter Audience Data

If you find large differences when comparing the data from the Twitter Ads platform with the Dataslayer data, it is possible that you have not included the audience data in the query settings.

To fix this problem, select the "Include Twitter Audience Data" option in the Dataslayer options section.

In Google Sheets:

In Google Data Studio:

As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!