Dataslayer MCP lets you query your marketing data using AI tools like Claude and ChatGPT. Ask questions in plain English and get instant answers from Google Ads, Meta, GA4, and more.
Most marketing teams spend hours each week pulling data from different platforms, building reports, and trying to answer basic questions like "Which campaign drove the most conversions last week?"
Dataslayer MCP changes this. It's a protocol that connects your marketing data sources directly to AI assistants like Claude, ChatGPT, and Mistral. Instead of logging into multiple dashboards or building complex reports, you can simply ask your questions in plain English and get immediate answers from your actual data.
What Is MCP?
MCP stands for Model Context Protocol. Think of it as a secure bridge between your marketing platforms and AI assistants.
Here's how it works: when you connect Dataslayer to your accounts (Google Ads, Meta Ads, Google Analytics, etc.), MCP makes that data available to your AI assistant. The assistant can then query your data on demand, just like a data analyst would.
The key difference from traditional dashboards is that you're having a conversation with your data instead of clicking through menus or building queries yourself.
What You Can Do With It
Ask questions naturally
Rather than navigating through reports, just ask:
- "What was my cost per conversion on Facebook last month?"
- "Show me which Google Ads campaigns have a CTR below 2%"
- "Compare my Meta spend week-over-week for Q4"
The AI translates your question into the right data query, pulls the information, and gives you the answer.
Get follow-up insights
Because it's a conversation, you can dig deeper:
- Start with: "Which campaign had the best ROAS in September?"
- Then ask: "What ad creatives did that campaign use?"
- Or: "How does that compare to August?"
Work with your existing setup
MCP uses the data connections you've already configured in Dataslayer. You don't need to set up new integrations or migrate data anywhere.
Supported AI Providers
Dataslayer MCP currently works with three major AI assistants:
- Claude (Anthropic)
- ChatGPT (OpenAI)
- Mistral AI
Each provider has different requirements and features. Learn more about which AI providers Dataslayer MCP supports and how they compare.
Getting Started
Setting up MCP involves connecting your preferred AI assistant to your Dataslayer account. The process varies slightly depending on which provider you choose:
- How to connect to ChatGPT (requires Pro or Plus plan)
- How to connect to Claude (requires paid plan)
- How to connect to Mistral AI (free tier available)
Once connected, you can start asking questions immediately using your existing data sources.
Common Questions
Do I need technical skills to use MCP?
No. MCP is designed for marketers who want to ask questions in plain English. The AI handles the technical translation into data queries.
Is my data secure?
Yes. Your data flows through secure, encrypted connections. See our detailed guide on how Dataslayer MCP handles data security.
Are there usage limits?
This depends on your Dataslayer plan and the AI provider you're using. Check how billing works for MCP and request limits per provider.
What's Next
Now that you understand what MCP is, here are some helpful next steps:
- Connect your first AI provider to start querying your data
- Understand authentication and how your credentials are managed
As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!