In this article, we’ll explain our product, Morpheus, and how it uses Marketing Mix Modeling to maximize the value of your sales and marketing data.
Morpheus, developed by Dataslayer.ai, is an MMM platform that helps businesses determine which marketing channels to invest in for long-term sales growth.
Marketing Mix Modeling is a statistical approach used to analyze historical data. It helps identify which marketing efforts drive sales most effectively. You can read more about it in our detailed article.
Unlike multi-touch attribution, Marketing Mix Modeling employs a set of statistical techniques that do not rely on tracking information, ensuring accurate results even without cookie data.
To resume, by applying MMM to your historical data, you can identify how different channels and variables contribute to your sales.
What is Morpheus MMM
Morpheus is designed specifically for marketers, offering the following benefits:
- No need for a background in statistics or coding skills
- No requirement for additional consultancy services
- Quick results, with MMM reports ready in just a few minutes
Working with Morpheus is a four-stage process:
1. Loading your sales and marketing data
2. Gaining insights from your data (identifying which media channels currently influence your sales the most)
3. Optimization (understanding the possible results if you follow the platform’s recommendations)
4. Planning (optimizing your marketing budget and KPIs over a specified number of weeks)
To get started with Morpheus, contact our team via website chat or email, and we’ll guide you through the process.