The migration from Google Analytics (GA) to Google Analytics 4 (GA4) represents a significant digital marketing and analytics shift. GA4 offers advanced features and a comprehensive data model, enabling businesses to gain deeper insights into customer journeys across devices and platforms.
Even with all these benefits we understand all these changes might bring in many doubts, as there are metrics that change their name or are not obtained the same.
For this reason, we have made this article where you will find some UA tables and their equivalence for GA4 to help you with the migration.
Don't forget to check this FAQ where we answer the most common questions about GA4 migration.
User-level Data Table
| User-level data UA | User-level data GA4 |
| Dimensions | Dimensions |
| City | City |
| Continent | - |
| Country | Country |
| Region | Region |
| Language | Language |
| Date | Date |
| View name | Property name |
| View ID | Property ID |
| Metrics | Metrics |
| Users | Total users |
| New users | New users |
| Sessions | Sessions |
| Page views | Views |
| Bounces | Bounce rate |
| Total time on site (seconds) | User engagement* |
*The definition of User engagement is the total amount of time (in seconds) your website or app was in the foreground of users' devices, so it can be used as an equivalence of Total time on site of UA.
Traffic Sources Data Table
| Traffic Sources data UA | Traffic Sources data GA4 |
| Dimensions | Dimensions |
| Date | Date |
| Source | Source |
| Medium | Medium |
| Campaign | Campaign |
| Keyword | - |
| Ad content (utm_content) | - |
| User type | - |
| Metrics | Metrics |
| Sessions | Sessions |
| Users | Total users |
| Bounces | Bounce rate |
| Pageviews | - |
| Session duration | - |
| Goal completions | Conversions |
| Goal conversion rate | - |
| Avg. revenue per session value | - |
There are no goals in GA4, these are replaced by events and conversions. A similar metric for Goal Conversion Rate will be Session Conversion Rate.
Note: Pageviews can be converted to Views in GA4, and Session duration in Average session duration, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.
Content Table
| Content UA | Content GA4 |
| Dimensions | Dimensions |
| Data Source | - |
| Date | Date |
| Exit Page | - |
| Landing Page | Landing Page |
| Page Path | Page path |
| Page Title | Page title |
| Previous Page Path | - |
| View Name | Property Name |
| View ID | Property ID |
| Metrics | Metrics |
| Entrances | - |
| Exits | - |
| Avg. Page Download Time (sec) | - |
| Page Load Sample | - |
| Avg. Page Load Time (sec) | - |
| Page Value | - |
| Pageviews | Views |
| Avg. Redirection Time (sec) | - |
| Avg. Server Connection time (sec) | - |
| Avg. Server Response Time (sec) | - |
| Sample Size used for calculating speed metrics | - |
| Avg. Time on Page (seconds) | - |
Acquisition Channels and Campaigns Table
| Acquisition channels and campaigns UA | Acquisition channels and campaigns GA4 |
| Dimensions | Dimensions |
| Date | Date |
| Campaign | Campaign |
| Campaign ID | Campaign ID |
| Medium | Medium |
| Source | Source |
| Ad Content (UTM content) | - |
| Keyword | - |
| Metrics | Metrics |
| Sessions | Sessions |
| New Users | - |
| Bounce Rate | Bounce rate |
| Pages/Session | - |
| Session Duration | - |
| Goal Completions | Conversions |
| Transaction revenue | Purchase revenue |
| Ad Cost | Advertiser ad cost |
Note: Pages/Session can be converted to Views per session, Session duration in Average session duration, and New users have the same name in GA4, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.
Marketing Channel Performance Data Table
| Marketing Channel Performance data UA | Marketing Channel Performance data GA4 |
| Dimensions | Dimensions |
| Source/Medium | Source/medium |
| Campaign | Campaign |
| Date | Date |
| Device category | Device category |
| Landing page | Landing page |
| User type | - |
| City | City |
| Region | Region |
| Country | Country |
| Metrics | Metrics |
| Sessions | Sessions |
| Bounce rate | Bounce rate |
| Session duration | - |
| Goal completions | Conversions |
| Goal conversion rate | - |
| Transaction Revenue | Purchase revenue |
There are no goals in GA4, these are replaced by events and conversions. A similar metric for Goal Conversion Rate will be Session Conversion Rate.
Note: Session duration can be converted to Average session duration in GA4, but if we add it to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.
Ecommerce Data Table
| Ecommerce UA | Ecommerce GA4 |
| Dimensions | Dimensions |
| Data Source | - |
| Product Brand | Item brand |
| Product Catergory (Enhanced Ecommerce) | Item category |
| Product List Name | Item list name |
| Product List Position | - |
| Product Name | Item name |
| Product SKU | - |
| View name | Property name |
| View ID | Property ID |
| Date | Date |
| Metrics | Metrics |
| Item Quantity | Items purchased |
| Item Revenue | Item revenue |
| Item revenue (local currency) | - |
| Local product refund amount | - |
| Product adds to cart | Items added to cart |
| Product Detail views | - |
| Product list clicks | Items clicked in list |
| Product list views | Items viewed in list |
| Product refund amount | - |
| Product refunds | - |
| Product removes from cart | - |
| Product revenue per purchase | - |
| Quantity added to cart | - |
| Quantity checked out | Items checked out |
| Quantity refunded | - |
| Quantity removed from cart | - |
| Unique purchases | - |
Note: Quantity added to cart can be converted to Add-to-carts, and Product Detail views in Item view events, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.
Social Data Table
| Social data UA | Social data GA4 |
| Dimensions | Dimensions |
| Data source | - |
| Has social source referral | - |
| View name | Property name |
| View ID | Property ID |
| Social Engagement Type | - |
| Social interaction target | - |
| Social network | - |
| Date | Date |
| Metrics | Metrics |
| Page views | Views |
| Sessions | Sessions |
| Social actions (onsite) | - |
| Unique social actions (onsite) | - |
| Users | Total users |
Events Data Table
| Events data UA | Events data GA4 |
| Dimensions | Dimensions |
| Data source | - |
| Event action | - |
| Event category | - |
| Event label | - |
| View name | Property name |
| View ID | Propety ID |
| Date | Date |
| Metrics | Metrics |
| Event value | Event value |
| Pageviews | Views |
| Sessions | Sessions |
| Total events | Event count |
| Users | Total users |
As always, please do not hesitate to contact us via our live chat on our website or via e-mail if you still have doubts or questions. We are happy to help!