---
title: "How does the \"Media Reach\" metric work in Instagram Insights?"
description: The "Media Reach" metric in Instagram Insights works differently than other metrics, so you need to keep it in mind when generating your reports to avoid discrepancies.
---
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May 23, 2024
# How does the "Media Reach" metric work in Instagram Insights?
## The "Media Reach" metric in Instagram Insights works differently than other metrics, so you need to keep it in mind when generating your reports to avoid discrepancies.
### **Why does this happen?**
It's a limitation of **how Instagram's own API works**, so it's something external to Dataslayer.
### **What should I keep in mind about the "Media Reach" metric?**
- Instagram only returns data per **day, per week, or per 28 days.**
With any other date range, the results will not be accurate.
- **Instagram does not include the option to return total data in a user-defined date range**, only in the 3 fixed ranges defined above.
### **How does Dataslayer calculate any other date range?**
In case you want to calculate any other range, what Dataslayer does is [calculate the individual value per day and then sum them up](https://support.dataslayer.ai/how-do-the-reach-and-frequency-metrics-work-on-facebook?hsLang=en). Of all the possible ways, this is the one that gives the closest results.
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