To keep your media budget allocation and outcomes updated without extra effort, the Morpheus MMM platform offers a scheduled refresh option. This feature ensures that your data and model are automatically refreshed at regular intervals.
Data Scheduled Refresh
This means your marketing and sales data are continuously updated as new inputs come in, allowing you to adjust your strategy accordingly.
Model Scheduled Refresh
With new data, the model is retrained to reflect the current situation and provide insights on optimization.
The scheduled refresh option is incredibly useful for quickly getting updates on your current situation, making informed decisions, and staying ahead of the competition. This helps you spend less while achieving better ROI.
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