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What are the accounts per data source limits?

In this article, we explain how account limits work in Dataslayer, how they differ depending on your plan, and how the limits apply to each connector.

What do we mean by account?

In Dataslayer, accounts are the individual advertising or analytics accounts that you can access through a Hub Account connection.

When connecting a data source, Dataslayer first authenticates using a Hub Account. This Hub Account acts as the authorization layer that grants access to one or multiple accounts within that platform.

When building a query or report, you select:

  1. Hub Account → the main login used to connect the platform.

  2. Accounts → the specific accounts available under that Hub Account.

You can connect multiple Hub Accounts for the same connector, but the total number of selectable accounts across all Hub Accounts cannot exceed the limit defined by your plan.

Example

If you connect Google Ads using the Hub Account: account@example.ai, Dataslayer will retrieve all Google Ads accounts accessible through that login email:

  • Client A

  • Client B

  • Client C

Each of these counts as one account in Dataslayer.

So in this case:

  • 1 Hub Account (account@example.ai)

  • 3 accounts (Client A, Client B and Client C)

The account limit applies to the number of selectable accounts within each connector, not to the Hub Account itself.

Special behavior

Some connectors define “accounts” differently depending on how the platform structures its data. In those cases, Dataslayer counts the following entities as accounts:
  • YouTube: videos published on your YouTube account.
  • Mailchimp: emails or automation you have sent.
  • Google Analytics 4: properties that represent a grouping of data from a website and/or app in Google Analytics
  • Google My Business: each business location.
  • Shopify: stores you have activated in your accounts.
  • WooCommerce: stores you have activated in your accounts.
  • Klaviyo: 1 Klaviyo account = 1 hub account = 1 account.

For Shopify, WooCommerce and Klaviyo you can link as many as you like, as each account refers to one hub account.

How account limits work

In Dataslayer, a new plans structure came into effect on February 2nd, 2026. Accounts per data source limits can vary between New Pricing and Legacy Plans.

Account limits are applied per data source (connector). This means each connector has its own independent account limit.

Example
If your plan allows 50 accounts per data source, you could connect:

  • 50 Google Ads accounts

  • 50 GA4 properties

  • 50 Meta Ads accounts

Each connector can use the full limit independently.

Can I use multiple Hub Accounts?

Yes. Dataslayer allows you to connect multiple Hub Accounts for the same connector.

Each Hub Account may provide access to different accounts within the platform. When building a query, Dataslayer will display the accounts available under each connected Hub Account.

However, the account limit still applies to the total number of selectable accounts per connector, regardless of how many Hub Accounts are connected.

Example

If your plan allows 50 accounts per data source, you could connect:

  • Hub Account 1 → 30 Google Ads accounts
  • Hub Account 2 → 25 Google Ads accounts

Even though both Hub Accounts are connected, you would only be able to select up to 50 accounts in total for the Google Ads connector.

Current plans (since February 2, 2026)

In February 2026, Dataslayer introduced a new pricing model based on users, connectors, and accounts.

This structure replaced the previous API-usage-based model and provides clearer limits and more predictable scaling for teams managing multiple data sources.

Under the new pricing model, plans define:

  • Number of users

  • Number of connectors

  • Number of accounts per data source

Starter Advanced Pro Business
3 accounts 50 accounts 100 accounts Custom

The Business plan can increase these limits depending on the organization's requirements.

Legacy plans (before February 2, 2026)

These plans are no longer available for new subscriptions but remain active for existing customers.

Customers who subscribed before February 2, 2026 may still be using the legacy pricing model.

These plans were based on daily API call limits. Each tier defined both the number of API requests that could be made and the maximum number of accounts that could be connected.

Google Sheets, Microsoft Excel and Looker Studio

Freelance Small Medium Large
5 accounts 50 accounts 100 accounts Unlimited
Web Destinations (Power BI, BigQuery, API Query Manager, Amazon S3, Amazon Redshift)
5M 10M 25M 50 100M
5 accounts 10 accounts 25 accounts 50 accounts Unlimited

How to check your account limits

You can check your limits in two ways:

  1. Dataslayer pricing page
    The pricing page shows the number of accounts allowed per connector for each plan.

  2. Dataslayer dashboard (License section)

    Your current plan and account limits are visible in the License section of the Dataslayer dashboard.

  3. When building a query or report

    Dataslayer will display a notification if you attempt to select more accounts than your plan allows.

What happens if I reach the account limit?

If you exceed the account limit for a connector, you will receive a notification indicating the limit has been reached.

To connect additional accounts, you can:

  • Add Extra Accounts or upgrade to a plan with higher limits.
  • Remove unused accounts.
  • Contact support for custom Business limits.

 

As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!