The Planning section in Morpheus helps you plan your media spending strategy based on your budget or desired outcomes. It allows you to specify constraints and accuracy preferences, ensuring a tailored approach to your media spending.
Learn more about the MMM Planning Section in this article.
Constraints enable you to set minimum and maximum spending limits for each media channel. This option is available in the 'Personalize Channel Budgets' feature, allowing you to incorporate constraints to achieve your desired outcomes. By doing so, you ensure that your allocated budgets adhere to your predefined limits.
To set constraints, choose the media channel you want to adjust and specify the minimum and maximum budget for that channel. You can apply budget constraints to each channel or only to specific ones, depending on your strategy.
After entering the constraints, press the "Calculate Plan" button to see the results.
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