As a digital marketer, you might want to retrieve data on your total followers' growth day by day in your Instagram Business account.
So, how to get this data? Mind that when you go to our Dataslayer Instagram Insights integration and try some queries, you see that, currently, the only available metrics on Instagram Insights for the followers data are "New Followers" and "Current Followers".
- The "New Followers" metric only shows the NEW followers that your account has, and it only supports querying data for the last 30 days excluding the current day:
- The "Current Followers" metric always shows the CURRENT followers your account has:
When a line graph such as the one in the image below is selected, 0 is displayed because when giving the total result it has no historical information.
You cannot recover historical data with either of the two previous metrics. It's external to Dataslayer because the API doesn't obtain that information.
If you want daily and historical data of your total followers, you can do it with our Google Sheets extension.
Building a daily historical evolution of your total followers on GOOGLE SHEETS:
Kindly note that this process does not retrieve historical data; rather, it initiates the creation of a historical record from the moment the query with the 'combine new with old results' option is generated.
1. Open our Google Sheets extension.
2. Link your Instagram account.
3. Build your query with "Date" as a dimension and "Current Followers" as a metric. Select "Today" as the default date range.
4. Select our "Combine new with old results" option. Learn how to use this option correctly here.
5. Click on "Generate Table" and then schedule your sheet.
6. Link your spreadsheet with your Google Data Studio dashboard.
This is the way you can retrieve daily and historical data of your total Instagram followers!
As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!